I'm at the point where I'm so beaten down by consumerism that rather than be mad at guerilla marketing I'm just content that they're not putting that money towards TV commercials or unskippable ads on YouTube.
When you have to go through all this to try and "hippify" the marketing for your shitty, unoriginal found-footage movie, it usually means you probably should have just skipped the "making the movie" part of your plan.
I was kind of hoping for that when they promoted "Skyline" at SDCC. They had this machine that made gingerbread-man-looking people out of soap bubbles which then floated up into the air.
Well, at least now I know what I want to be done next time Harold Camping makes another Rapture prediction. We need a whole swarm of these things for the predicted day, and they need to be naked.