And like all good scare-monger scams, this is one of those where the author flooded the internet with fake reviews and blogs all about how "WOW, THIS BOOK ABOUT SURVIVAL PREPPING IS TOTALLY *NOT* A SCAM!!"
The best way to survive is to build a civilization based on compassion and education, where every member has a stake in ensuring the well being of everyone else, and they all act towards that goal against the unrelenting horrors of nature.
But if this guy ever bangs on my door during an apocalypse I'm shooting him through it, the whole clip.