I know some Furries who might like this, I could see someone putting it into a spray tube in the sheath of their costume so that they could spray their scent around by giving it a squeeze.
but wouldn't any pee do then? Like bottle some dog piss, maybe water it down so it doesn't stink too much. Maybe just use some mild body spray or water if you don't care about the scent so much.
A wolf Furry might want the real thing for the role play. It seems like a big thing for the wolves is scent, so I have to wonder if anyone has tried it yet.