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To be fair, this commercial played during a show called "Windy City Poker", so that tells you the quality you can expect.
Their website features so many douchey sweaters, youse guys.
I totally get what they're doing, and as gimmicky as it is, it is almost certainly effective. If you're conditioned to see "suits" as "people who look down on me", you're probably going to like the cut of this guy's jib.
I look at this and hear "We look down on you even more. We think you're so stupid you'll hire a lawyer based on how they look rather than on how effectively they'll represent you."
Judges love it when you wear T-shirts to court!
They also love hats in the courtroom, and front security cant get enough of those chain-wallets!
Is that the guy from Soundgarden?
He don't mind stealin' bread.
A lawyer you can relate to is only a good idea if you're jewish.