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Comment count is 18
Zoot42 - 2019-02-23

I'm glad that big people on the left are calling this stupid shit out for what it really is.

GravidWithHate - 2019-02-24

The problem he doesn't get into is this: Every ad approach he listed leading up to the current woke brands ended when it had become tired and cliche. So what happens when the woke branding becomes the common thing? What damage is being done or going to be done to the underlying ideas?

I also think that he kind of glosses over the fact that Keurig's business model wasn't the machines, it was the pods, his cogent points about how boycotts are ineffective posturing notwithstanding.

Though, I'm at the point where I'm trying to ignore online except for a few odd grungy niches I've been part of for way too long. This is because I can't engage with any political discussion online without imagining a civil war. So it's probably best to take everything I say as you would the rantings of some homeless guy on the street corner.

jfcaron_ca - 2019-02-24

Agreed, this kind of marketing wank actually gives credence to the concept of "White Knighting".

The introduction of Keurig pods increased total western trash production by a measurable amount. They should have been illegal from the beginning.

Old_Zircon - 2019-02-25

Something that's concerned me all the way back to when I was in high school in the 90s is how does any social movement survive after it reaches the level of success where it becomes a viable marketing and/or career path?

In the most general terms, the ultimate goal (however unattainable) for any social movement is to reform society such that the problems that made the movement necessary to begin with are no longer there (again, this is an ideal goal, in reality it would be more like "statistically insignificant) and the movement itself is no longer necessary as such. Any social movement that actually achieves its goals renders itself obsolete.

The problem is, at a certain pointenough progress has been made that formerly marginalized groups have become accepted enough that there is a lot of money to be made of of them, both by marketing to them directly and by using them as a marketing tool (the later being what this video is about). Also, while it's less of a problem and certainly not the OMG PROFESSIONAL ACTIVISTS boogeyman that the right always trots out, there absolutely IS a real phenomenon whereby some people who have been involved in social activism full time for years if not decades suddenly stand to lose their careers if their activism succeeds to the point where it's no longer needed (or at least not needed enough for people to keep earning livings from it). If you've ever worked at a nonprofit you've probably seen this.

So how does any form of social activism in a capitalist economy persevere past the point where there is real economic pressure to not make any more progress, to maintain the status quo at the moment in history when tensions on all sides are optimal for maximum profit?

Marxists would say "communism" but I'm not a Marxist because for all of the useful tools Marxism has for analyzing capitalism, at its root it's based on a grand historical narrative that doesn't exist (because no historical narratives exist, we apply them retroactively) and is ultimately just as much of a metaphysical/religious construct as free market Capitalism is. I've always paid a lot of attention to Marxists because they're very good at pointing out and analyzing what's wrong right now, but a lot of their proposed solutions are pretty unconvincing.

So I really don't have any idea how that problem could be solved. Probably it can't, because just like there's no such thing as historical narratives there's no such thing as an "end of history" and stuff just keeps changing, so hopefully the positive changes will accrue faster than the negative ones, maaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaan.

garcet71283 - 2019-02-24

I’m a millennial.

We don’t watch TV with commercials anymore.

If you have entertainment with commercials, your are doing it wrong.

Old_Zircon - 2019-02-24

I used to be a millenial.

casualcollapse - 2019-02-24

Was it until you freed your skin?

casualcollapse - 2019-02-24

I tried to explain that to my old co-worker as he watches the television in the living room as I stream endless stuff to the Chromecast in the dining room..

Nominal - 2019-02-24

The entire point was how the real ad campaign wasn't the actual commercial.

casualcollapse - 2019-02-24

I know.. the outrage was the commercial, people blasting it on Twitter telling people they weren't going to use the product was the advertisement.

Mr. Purple Cat Esq. - 2019-02-24

Title: Merchants of Doubt
Authors: Naomi Oreskes Eric M conway

Mr. Purple Cat Esq. - 2019-02-24

Good book about PR industry

simon666 - 2019-02-24

See also: "Merchants of Cool," a Frontline documentary.

casualcollapse - 2019-02-24

Thank you for the new channel to follow

Nominal - 2019-02-24

His "Sherlock is trash, here's why" video is his masterpiece.

Old_Zircon - 2019-02-25

Yeah, that one is really good. I also like "SERIOUS SONIC LORE ANALYSIS"

John Holmes Motherfucker - 2019-06-09

I thought that video was fascinating, though it did not convince me that Sherlock is garbage.

I think HBG is at his best when taking down Alt-right youtubers, even if they are easy targets.

John Holmes Motherfucker - 2019-06-09

That infectious/maniacal laugh alone rates 5 stars. He makes it sound completely unforced and natural, and he knows exactly where to put it. He can get me laughing right along with him sometime. In my book, HBG is a credible candidate for funniest you tuber ever. He doesnt get enough credit for that.

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