I might still be eating at McDonalds if they'd kept its weird, Cthululian aspect. Grimace looks like what happened to Bert when he tampered with eldritch mysteries.
When he discovered he was chosen for the McDonaldland Beauty Pageant, did he say "Let me just go get my swimsuit?" I'd hate to think what fanart would be spawned by imagery of a six-armed globule of feces in lingerie would produce.