This was not very long after they invented the Happy Meal, period.
And if you thought kids bugged the hell out of their parents to take them to McDonald's BEFORE a toy came with the food and it was all packaged up in a nifty box with puzzles and stuff all over it...
The Star Trek Meal prize: this plastic thing kind-of shaped like a communicator. You fed a spool of paper that came with it into and turned a crank and it scrolled through this kind of comic strip/sequential story thing that vaguely involved characters from the TV show/movie.
He's actually saying you should bring your children to McDonald's so he can ambush them and throw their puny human bodies in the deep-fat fryer while forcing you to watch, but some liberty was taken with the translation.