Apparently, teenage males are the market in which they can gain the most market share? Do teens neglect the deodorant? If so, what's with all these news articles saying that kids these days are fucking like rabbits?
I think the thing is that in the past most deodorants and beauty products were chiefly marketed at women, Dove, Secret, Herbal Essences, etc. Cause most teenage boys don't care that much about their beauty products.
Then Axe showed you could make a lot of money if you put deodorant in a black bottle and put "for men" in all your marketing. Now the deodorant and body wash aisle is half pastel and half black and teenage boys can be proud to buy it because they think it will get them laid.
If my wife is any judge, it is still basically the same scent. She'll make a comment if I go back to it because it reminds her of when we started dating.
So, they have all sorts of sporty new variants like high endurance with arctic force (no shit) but her nose can still spot the old spice.
Well, Old Spice has always been aimed at men. But it got into that rut which a lot of established brands get into, where its sales were holding steady so it didn't think it needed to attract anyone new, only this went on for a bit too long and suddenly they realized the average age of their customers was like 70. Deciding that it might be better to attract consumers who wouldn't all be dead by 2025, they turned to the obvious solution: a screaming naked man.
Yay. things I can see on television. Although as far as commercials go it's not wretched.
I'll just leave this here.
|Rodents of Unusual Size |
Not that I'm worried or anything, but every time I watch a new one of these, it seems less funny than the previous one.
Just sayin', I'm concerned.
And if you don't count Terry Crews then to hell with you.
| Register or login To Post a Comment|