Also -1 for them thinking that they needed to add some stupid sketch to this. You rented that hippie costume for nothing, guys-- I fast-forwarded right through it to the good stuff!
"Skit disease", the latest malady to hit internet content, is a condition where the author's need for recognition convinces him that people care more about him than the content he produces.
I'm guessing it was the presidents idea, since he would be self-absorbed enough and high up enough to think this was a good idea without anyone telling him that it's idiotic.