...but if you're not a model, you're just a nerd.

Stars for condescension.

I think this ad succeeds at making a very different point.

The people who made this must think the video for Benni Benassi's "Satisfaction" is an actual ad for power tools.

Silly Europe! Don't you know Science is for Kids!

Science has never been a "Girl Thing."

I have over 200 people working in the labs I work at and you can count the women on one hand there, and those women are complete outcasts within female society.

We can *totally* break out of culturally stereotyped 'female' careers, into male-dominated ones, without having to sacrifice things like fashion and make-up and trying to find rich/attractive potential husbands.

ಠ_ಠ

Were I making this commercial, it would start with women scientists wearing only lab coats throwing Molotov cocktails through church windows to sexy music. The lyrics would be "ooh, god is dead, ooh yeah." Then, the science mud wrestling...

Eureka! I've discovered a new shade of nail polish! Thumbs up for lady science!

Also, you should always come to the lab in heels and designer clothes, or else you might not be pretty enough to do equations.

Really, didn't Thomas Dolby do a much better job at this in the 80's?

"Good heavens, Miss Yakamoto, You're Beautiful!"

Science: It was apparently for girls back in the 80s? I guess they're retconning history? SCIENCE.

the handsome scientists of the world would probably have found the cure for aids at this point if they weren't interrupted by the polymerized high heels of the sexy scientists every goddamned day

This campaign doesn't go far enough. There needs to be an economics commercial where women roll around in a pile of money, while a financial growth chart pulsates to trashy Eurodance.

-1 Star. The video really needed to show the girls giving Stephen Hawking a lap dance.

Curie is rolling in her grave.

No. No its not.

I thought this was a fairly cool ad... as far as advertisements go.