Are they not pals, or something?

No, not at all. Billy has a rep as being a huge asshole.
Doing this commercial is Billy in a rare moment of not taking himself so goddamn seriously. He was probably told to do it by his shrink.

ha!

I've never really known much about the guy. I listened to the Smashing Pumpkins a great deal when I was in sixth grade, around the time they were pertinent. But from what I can tell, after researching a little after seeing this video, is that he loves amateur wrestling. Which doesn't jive with what I know about his persona. He seems to be having a fun time doing something this stupid. It's not like he needs the dough, or anything. So I kinda think, 'bully for you, you bald bastard'.

Id rather him do that than make more music.

Seems like he's having fun!

He broke Sharon Osborne. I consider that a victory, and he earns my respect.

I totally hit reply goddamnit.