He made up some trucker-speed delusion that Chobani was hiring Mexican rapists or some shit and that their yogurt causes tuberculosis. Seriously.
He also thinks Greek yogurt means the yogurt is made in Greece by Greek people, rather than being a *style* of yogurt.

yeah I know, just makin' yogurt jokes over here

He was trying to start a new Pizzagate to rile up the Pepes and wound up falling on his own sword.

It's ok IZ, not everyone here is as...cultured as you

They should hire an expensive lawyer to get some pocket change and some old issues of "Hustler?"

Past a certain company size, they typically have a high priced lawyer (or even law firm) on retainer anyhow to be ready at a moments notice.

do what WWE did against the Parent's Television Council. Sue and win for the original amount and also get an apology in the NYT

I would expect a few bucks changed hands on top of the apology.

counterpoint

http://theconcourse.deadspin.com/chobani-sucks-1787493904

actually the direct lies about Obama aren't protected. he could have sued for defamation if he wanted to.

It also requires proving that harm is done to an individual or corporation, so me calling you a horse semen gargling degenerate on an obscure website isn't likely to win you any damages. But when a celebrity with a quantifiable audience of consumers targets a corporation for boycotts and such, it can be very easy to prove that financial damage was done.

I know why, it's just depressing that we afford more protection to the bottom line than (in the very direct case of vaccines) human lives.