The guy posted the video from the hospital, according to his Instagram account, so he's alive.

ribs grow back

I completely agree about the spotter. But what the hell did happen? At first I thought he must have been using a "suicide grip", but no, his thumbs were around the bar. Did they bend back somehow?

It's too much fuckin' weight.

It honestly looks like his hands were just sweaty and it all just slipped.

It's called a bar roll and looks to my eye, though I probably don't know enough about weight lifting to be authoritative, that it is in fact too much weight. Bar rolls can occur with bad/improper hand grip, where the lifter doesn't properly wrap the thumb around the bar. It also seems like it might have been a max lift, though I wasn't able to verify that anywhere. The roll probably could have been mitigated if the spotter were near the bar during the initial down movement, which, if it was a max or near max lift, would have have been appropriate.

But as you guys know the title was meant to be humorously apt, not descriptively apt.

Sorry... I wasn't trying to get on your case Simon. I saw something wrong on the Internets & did the knee-jerk "ACTUALLY...." thing.

That's around 500 lbs, and the way he unracks it makes it look like he's capable of actually benching that weight (and that guy is huge). 500 is a huge bench, and nothing about it looks bad until he drops it.

That said, I don't see any chalk on his hands, and it's possible that bar is bent, so I'd say those are both reasons.

He doesn't have a belt, wraps or sleeves on, either, so maybe he's trying to win a bet or something.