Somehow everything is scary when you're alone and drunk at 2:00 am in a dark room. If there's nothing to see, light will go out of its way to play tricks on you.
Wait, I thought that these PS3 ads were more like Sony trying to replicate the success of its original PS2 David Lynch-run ad campaign by creating pale "WHOOO SPOOKY" imitation?
Well, even if they are indeed real Lynch and not faux-Lynch, -2 for lame.