I used to have the Steve Austin action figure as a kid. It was about the size of a Ken doll and it had a bionic eye peephole through his head and panels that came off on his arm and legs to show circuitry decals. And it was EXACTLY as cool as that commercial made it seem. :D
That could actually be a commercial for all sorts of things: relaxed fit jeans, Bondo, the steelworkers' union. Just slap your logo on to the end and you're done.