you just hate it BECAUSE it's viral marketing. shouldn't you be manning the barricades or something? your revolution is over mr. slumgullion, the bums lost. my advice to you is to do what your parents did and get a job, sir!
Look at it. You've got a young trophy wife, in the palance of our times, and she owes money all over town. ...But really, take a look at the marketing website. There is a doctored video of a can of "Syke" being microwaved which you can rate one to five skulls. Spoiler: the microwave explodes. Oh, what the hell. Five skulls for Paul Robertson.
I wish to play this game. Should I crush a can of Syke and put it in my Xbox's CD try? Or just pour the beverage directly on the console itself? This ad is confusing.