I think he is right, he is just not explaining his concept properly.
I think he is saying that women don't want to be with a guy who is a yes man. Its not that they don't want whatever they are demanding.. or are aware of the boundary testing. But on some level a woman respects a man who can say no once and awhile.
So from a man's point of view a woman is going to ask for things she wants, want you to say yes to them, have you say no to them, have her get angry and make a fuss, then secretly respect you on some level.
But im sure it makes sense to a woman or something.