Where did this start, this thing where the person in a commercial starts out facing away from the viewer then turns to deliver a message? Is it meant to convey urgency or to make us think they are an Important Person whose time is so valuable that they can't even be bothered to wait patiently for the camera to start rolling? It bugs the shit out of me is what I'm saying.
That music seems tailor-made for a classic 80's TV show theme. Perhaps about a street-smart TV weatherman who solves crimes by using his knowledge of the barometric pressure to trick criminals.
He's got a will-they-or-won't-they thing going on with the tough-as-nails female station manager, played by a young Candice Bergen.