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Comment count is 28
freedoom - 2011-01-19

I hope you can turn the box off once you get it home.

Sundry - 2011-01-19

Fuck no. Build a Roach Vegas in your pantry.

Tom Collins - 2011-01-19

Pretty sure it's e-ink and no light is being produced.

Tom Collins - 2011-01-19

Or I could read the link.

mouser - 2011-01-20

Sundry gets these.

Innocent Bystander - 2011-01-19

Just imagine the forever blinking garbage dumps of the future!

poorwill - 2011-01-19

Whenever we do get jetpacks, you better believe you'll be skywriting the Depends logo whether you want to or not.

spikestoyiu - 2011-01-19

These comments are off to a promising start. Keep up the good work, guys!!

fluffy - 2011-01-19


spikestoyiu - 2011-01-19

Not you, though.

Mother_Puncher - 2011-01-19

Corporations are doing their part to ensure the future is just like Back to the Future. All subtlety in advertising just became obselete

Hooker - 2011-01-19

Yes. Just now. A box of Trix glowing is what ended that.

Mother_Puncher - 2011-01-19

It certainly didn't bring about a second coming of subliminal advertising.

jangbones - 2011-01-19

are having eyes worth suffering through this?

Anaxagoras - 2011-01-19

I wouldn't know. I gave mine up two years ago.

augias - 2011-01-19

Ray ban will introduce marketing filter glasses. They'll have different intensities of filtration and you will pay far out the ass for it.

delicatessen - 2011-01-19

plus you'll be able to see who's a reptoid

fluffy - 2011-01-19

I can't help but wonder how it works, how long the effect lasts, and what sorts of toxic chemicals this is putting into the landfill. The box is probably no longer recyclable, and probably violates various California e-waste laws too. Are we going to have to start taking our cereal boxes to the e-waste processing centers?

Tom Collins - 2011-01-19

There's a link from Youtube -- it's a demo of active packaging using inductive coupling. If the LEDs are non-toxic and recyclable, it sounds like a great idea.

Johnny Madhouse - 2011-01-24

Yes, because so many people will recycle their cereal boxes. What a great way to waste more resources.

charmlessman - 2011-01-19

Oh thank Krishna! I can stop taking LSD now!

Robert DeNegro - 2011-01-19

I fucking want that!

chumbucket - 2011-01-19

my Phd college buddy predicted interactive LCD cereal box packaging, this looks like an annoying step 1 towards that.

Chalkdust - 2011-01-19

needs "the future is stupid" tag

revdrew - 2011-01-19

Imagine all the epileptic fits on the cereal aisle.

Oktay - 2011-01-19

Flickercladding for food.

Squeamish - 2011-01-20

Honestly, advertisers. It's not like we're magpies.

Caminante Nocturno - 2011-01-24

Stop wasting time on this and build a cute robot maid!

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