I've had the blank key version of this keyboard for a few years and it has legitimately made me a better typist, it also looks cool on the desk. That commercial is super lame though.
Ooh a blank key version!!! I might look into that (my home computer's "K" key is wonky and slows me down so maybe it's time to invest). As I'm typing this I'm trying to see how much I look down.. I do abtou 75 on the average.. I guess a typo like the "abtou" is when I'd look down, at which point my brain is automatically wired to look for the "o-u-t" keys in that order, especially for more complicated words.
I don't have the money for one right now, so I might experiment with my own in the interim. It's a great idea. This commercial is about as lame as those Progressive commercials. Unless walking around with a keyboard like a pool cue or guitar actually works, in which case I've been doing it wrong, or hanging out in the wrong Martini lounges.
I think they mean "douchey" rather than "badass". I would say "badass" would commonly be interpreted as: with lots of skulls, flames and tasteless metal-style stuff on it.