Joke. The whole website is meaningless business-speak.
Also, CEO's don't use "finger quotes" when talking about thier own companies.
I wasn't completely sure at first, but I just watched the "employee interview" for this guy and it looks obviously fake. Too bad this whole "viral version of the Office" experiment seems to be failing horribly, judging from the lack of views and the universally negative comments on the videos.
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