I've actually had this thought about World of Warcraft... being sentient brings with it immortality, but not being sentient brings with it the chance to actually be responsible for things. If you're a PC, you can save the world 90 times over without so much as a word of thanks from the world at large, but the credit in the cutscene inevitably goes to the NPC Bigshot.
I like what's coming out of the source filmmaker thing. I mean, yeah, most of it is stupid meme shit and LOLZ LET'S USE THE AUDIO FROM A TRAILER but a lot of it is surprisingly good.
I honestly think this sucks balls... badly written, badly executed, whole thing is pretty unclear in terms of motivation etc. (Its still better than star wars prequels tho!)