I didn't have any particular feelings on it before, but now it's deeply associated with artless marketing types. Whenever I hear it, my mind immediately goes on the defensive and wonders what kind of technology I'm being sold.
I like to imagine that sloths live on a reverse consciousness, where they are psychically linked to each other in their dreams, living an exciting, action-packed sloth utopia in their hive mind dreams, and their moments of being awake are the grey and dim remnant of their true existence in Slothtopia.