I initially thought this guy was just a really awesome guy that I would love to hang out with. Now I realize that he is really clever, ballsy and I would really, really, really love to hang out with him.
I going suggest that the 'his balls are huge' tag is in order.
I think I get the visuals --- three people are coming to his bar mitzvah, and he wanted to serve something organic.
Also, good on him for not being intimidated by the threat of lawsuit --- if the company just sent him an unsolicited contract (and I have to imagine that's what it is), they've got no cause of action against him. No reason not to have a video devoted to reading the terms out for all the world to hear!